Conversion Rate Optimisation Manager

Why here?

Kaplan is a global educational services company that provides individuals, universities, and businesses with a diverse array of services, including higher and professional education, test preparation, language training, corporate and leadership training, and student recruitment, online enablement and other university support services.

What will you do?

As a CRO Manager at Kaplan, you will focus on delivering an effective Conversion Rate Optimisation strategy, whilst identifying new experimentation opportunities for continuous improvement. You will play a key role in forming the digital roadmap with data-driven insights and new experiments to propose. Moreover, you will actively use a variety of CRO tools such as heatmaps, dynamic surveys, recordings, GA, User Testing or others to gather customer insights.