Job Description
Website Square
Why here?
Square is a financial services platform for small-and medium-sized businesses, allowing them to accept credit card payments and use phones or tablets as payment registers for a point-of-sale system. The Demand Generation team oversees campaign landing page testing globally across all of Square’s campaigns.
What will you do?
As the Senior CRO Manager at Square, you will build and execute iterative paid landing page test strategy and analysis to improve important metrics such as CVR and ROI. Also, you will design A/B tests with clear problem statements, hypothesis, KPIs, required sample size etc. In addition, you will document and communicate insights and next steps to a broad audience ranging from the Demand Gen team, C-suite executives, Product Marketing Managers, and other web page testing experts that sit on other teams to serve public web pages.