Conversion Rate Optimization Strategist

Why here?

Dynatech is an information technology company, focusing on giving IT services and solutions to global brands in three key areas: travel, entertainment and financial technologies.

What will you do?

As a CRO Strategist at Dynatech, you will spot and manage key conversion points in the marketing funnel, including landing pages, website calls-to-action, lead-generating forms and ad copies, messaging. You will use creative approach to optimization: develop, implement and set up A/B or A/B/C test planning (formulating new tests and hypotheses), execution, and analysis to further improve conversion rates. Moreover, you will communicate with internal teams and external partners about any technical implementations needed, including any data feed, scripts, etc.