CRO Specialist

Why here?

Better Collective is a world leading developer of digital platforms for betting tips, bookmaker information, and iGaming communities. Their aim is to educate users to make the most well-informed decisions and increase the level of entertainment by creating more transparency. Technology and innovation are at the core of our processes. Their strategic goal is to be the world leader in digital sports betting media and related services.

What will you do?

As a CRO Specialist, you will join their Digital Intelligence team with team members across Europe. The Digital Intelligence team runs Better Collective’s experimentation program, where based on in-depth research and testing, optimizations are made to our key websites. Your role as a Conversion Rate Optimization Specialist would be two-fold: to be a researcher-analyst AND manage optimization projects.

Your role as a researcher & analyst is to start any project by gathering and analyzing qualitative and quantitative data, understand business goals, identify where the business is performing sub-optimally, get into the head of the user, identify pain points, and then come up with ideas and hypotheses to test.

Your role as a project manager for these optimizations is to align with stakeholders and coordinate the hypotheses testing, whether that be through running A/B/n tests or implementing changes directly and monitoring performance shifts over time. You will also be in charge of gathering, analyzing and presenting the results.