CRO Manager

This is a great opportunity to own and pin your name against a very successful CRO programme at the heart of our D2C business success 🤓!

Hey! We’re Huel and we’re pleased to meet you! 👋 We’re going to start by talking about our exciting new CRO Manager position, but if you’d like the quick low down on us first including our growth story then just head to the bottom of this page!

The role

In the past 2 years we have been scaling up our analytics and optimisation tech stack, and we’re now looking for a new CRO Manager to lead our CRO Programme and deliver more success than ever!

You’ll be working within the Ecommerce Team alongside our Data, Marketing, Commercial, UX and Engineering teams to research opportunities for growth on our websites. You’ll be looking at how to improve our experimentation and analytics tech stack, gather improvement ideas from the business, and plan, prioritise and execute our optimisation roadmap to deliver commercial value👨‍🔬📊.

The role will be varied, spanning hands-on AB test builds, looking strategically at our testing roadmap and managing the relationship with internal stakeholders and our technical partners. You’ll be busy, but this is an incredibly exciting role with loads of scope for development 📈.

Not yet convinced it’s the role for you? Well then you can click 👉HERE to read a more detailed job description and find out some random facts about the team!

What we’re looking for in you

This role is ideal for someone with experience in leading a CRO, Optimisation or Web Analytics role either in-house or agency side.

You’ll have in-depth knowledge of Ecommerce website funnels and performance drivers, as well as understanding of how they impact each other and how to move the needle on them🤓! You’ll be passionate about statistical and analytical methods to calculate impact of an AB test on website and business KPIs.

Confidence in using web analytics and AB testing tools will be a huge plus (our suite includes Heap analytics, Contentsquare and AB Tasty – both client and server-side) and the ability to build experiments and personalisations using WYSIWYG/visual editors as well as editing HTML and CSS would be great too!

This role can be based at our HQ in Tring, Hertfordshire or at our Birmingham office in Digbeth but occasional travel between the two will be needed.

What do we offer in return?

And in return for all of your hard work and team playing, you can expect benefits that are tastier than our Salted Caramel Black Edition (and trust us, that’s saying something!)

🥤 Free Huel to keep you going

🌴 30 days annual leave PLUS bank holidays

🕖 Flexible working – including up to 2 days per week at home

🐾 Dog friendly. If you’ve seen Daddy Day Care the movie, that’s basically HQ but for doggo’s!

🏋️ Free on-site gym with free classes, and we will give you your own nutrition plan ( If you are based in our Birmingham office then sadly we don’t have a gym, but we will give you a contribution to your own monthly membership!)

🧠 Free 1 on 1 therapy provided by Self-Space.

🏥 Private Medical and Health insurance for you and your loved ones, including free life insurance cover up to 4x your salary

⚡ Electric Car Scheme with free onsite charging at HQ

🚴Cycle to Work Scheme

🤰 Enhanced Maternity Pay

👪 Workplace Nursery Scheme

🎓 Huel Academy

🎉 Quarterly events to celebrate success – Have you heard about Huelchella?

So what next?

If this sounds like the right opportunity for you, then we’d love to hear from you! Click on apply to this job to send us your CV and cover letter and Alice from our talent team will be in touch with you.

In the meantime if you’d like to clue yourself up on our interview process head over to this page 👉 https://careers.huel.com/pages/becoming-a-hueligan

All about Huel

Well first things first, we’re going to bust some myth’s that you may have heard! Huel is often referred to as a ‘meal replacement’ or a ‘protein shake’ for gym goers and dieters, but that’s not *technically* correct. Whilst Huel can be used to help you achieve those things, Huel is so much more than this. We’re a food brand. And one that loves the planet too 🌎🖤. We offer nutritionally complete meals that are a solution to some of the world’s most challenging problems. We are here as the future of food, and we are here to change the way people think about it!

Huel was founded by Julian Hearn back in 2015 in the small town of Aylesbury in the UK 🏢. Fast forward 6 years and we are now sold in over 150 countries worldwide with 3 offices in the UK and 1 in NYC🗽!

2021 was one of our most successful years so far. We reached sales of over £100m and we grew by 43%! We almost doubled our headcount from 110 to over 200 employees, and we launched a number of innovative products, including our delicious plant-based Mac & Cheeze, and our new Protein Bars!

We’re super proud of what we’ve achieved in just over 6 years and we have no plans to slow down🏃🏻📈. We’ve got an About Us page that explains in lots more detail exactly who we are, why Huel was started, and how we’re changing the game, but for now, we think we’ve said enough!